For Communication to be effective, the principles of 7Cs must be incorporated in the communication, they are:

Courtesy –  courtesy mean self-suggestive, reader/listener’s feelings, harmonious understanding, genuine expression of respect and care for others. Positive words go a long way in building relationships.

Clarity –The originator of message, should be clear about their thoughts, i.e., why the message is sent? What is the message? And for whom the message is intended? This can be incorporated by choosing simple, precise, familiar, right words and short sentences to express your idea and thoughts. Clear expression is a fine balance between familiar word and words that are precise.

Conciseness- WE  all know that time is money. Conciseness is achieved by eliminating all redundant words. The unnecessary details should be left out of the message because they may create confusion in understanding the message. Only the use of relevant words and phrases are permitted in conciseness. The message should be such that it says more in less words.

Concreteness-Clarity and conciseness come with the use of concrete word. Use of figures, facts, names, examples and vivid nouns add a special touch to the expressions. The message is remembered easily. In business communication we need to be precise and factual. Concreteness means opposite of being abstract or vague.

Correctness– The correct use of grammar, message composition, the use of appropriate words and adapting the right level of communication to suit the receiver’s level determines the correctness of the communication. . Adapting the right tone for conveying a message is basic to the success of communication.

Consideration-  It implies that the sender of the message gives due importance to the receiver and composes the message keeping in mind various factors like information and other benefits from the receiver’s perspective. This kind of thoughtful approach to communication is also termed as “attitude‟

Completeness-  A communicated message is not complete unless it adheres to all the 7Cs. rather than providing all the necessary information, it actually means how the matter has been put across to the receiver of the message. The content of the message must be compleated adequately with the context in which the message is communicated.

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